Himanshu Saini June 30, 2025
More people are now choosing natural hair oils to take care of their hair. Oils like coconut, argan, and amla are popular because they help make hair strong, shiny, and healthy. People want safe, natural products without harsh chemicals.
This growing demand is opening new doors for both big brands and small businesses. In this blog, we’ll look at why natural hair oils are becoming so popular, what the current hair oil market trends are, and how brands can make the most of these new opportunities in the fast-growing world of natural hair care.
1. Global Hair Oil Industry Growth: A Rapidly Expanding Market
To understand the demand for natural hair oils, let’s take a look at the natural hair oil manufacturing market and its global growth!
- Market research forecasts the global natural haircare product market to reach $16.99 billion by 2030, growing at a 9.4% CAGR from 2025 through 2030. This growth is driven by direct concerns like hair fall, dandruff, dryness, and the wellness-orientated preferences of Millennials and Gen Z.
- In the broader hair oil segment, the global market size stood around $4.3 billion in 2023, with strong projected growth through 2028. The natural and organic subcategory is a significant contributor to this expansion.
2. Regional Highlights: Asia Leads, Europe & North America Follow
- Asia‑Pacific is the fastest‑growing region in natural hair care, with a projected CAGR of 9.7%, driven by urbanisation, rising incomes, and rich traditional practices. In India, the hair oil market alone is set to reach USD 2.38 billion by 2030, growing at a 5.1% CAGR, fuelled by renewed interest in Ayurvedic oils like amla, bhringraj, and coconut.
- Europe led the natural haircare revenue in 2024 (38%), thanks to stringent regulation and eco-conscious consumers.
- North America also shows strong demand: consumers increasingly demand cruelty-free, vegan, and ingredient-transparent products; multicultural haircare needs are mainstream.
3. How Consumers Contribute to This Boom?
Let’s see how consumers drive this trend!
1. Healthy & Clean Ingredients: With the rising trend, consumers are paying more attention to healthy and trending natural ingredients. A rising distrust of synthetic chemicals has pushed 65–70% of users to choose herbal hair oil manufacturers who offer products free of parabens, sulphates, silicones, and mineral oils.
2. Traditional & Superfood Ingredients: Medicinal and culturally‑rooted oils like amla, bhringraj, moringa, and tea tree are celebrated for their nourishing and scalp‑healing properties. Adopting these traditional oils gives brands authenticity and heritage-based appeal.
3. Customisation and Personal Care: Since today’s consumer seeks personalisation, brands offer tailored blends targeting hair fall, dandruff, dryness, or scalp health. Smart tools like AR or online quizzes are helping consumers find the perfect oil for their unique hair profiles.
4. Sustainability & Ethics: Eco-friendly packaging, cruelty-free processes, and ethical sourcing have become much more of a necessity. That’s why brands achieving carbon neutrality, zero‑waste packaging, or circular models tend to stand out.
5. Influencers & Social Buzz: Beauty influencers and social media trends have revived interest in rituals using natural hair oils. TikTok‑viral brands like Hair Syrup (pre‑wash almond/maca oil blends) have seen massive success, selling 325k+ products and up to 700% sales growth.
4. Product Innovation & Packaging Trends
Now, let’s move on to the product innovation and packaging trends!
- New formulations: Combining butters, fermented rice water, and exotic white label hair oils for multifunctional care are new formulation that are ruling the natural hair oil trends.
- Formats & usability: Dropper oils, roll‑ons, sprays, leave‑in blends, and scalable pre‑wash treatments streamline usage.
- Eco‑packaging: Recyclable bottles, biodegradable caps, refillable salons, and compact solid bars are trending in natural hair oils.
5. Brand Opportunities: Carving Out Your Niche
Here are some of the brand opportunities wishing to dive into this private label hair oil market, so take a look!
1. Ethnic & Textured Hair Focus: Despite being worth an estimated $10 billion, the textured hair category was long underserved. Brands catering to curls, coils, shampoos and protective styles can build strong loyalty.
2. Men’s Segment Expansion: Though women currently dominate (71% in 2024), men’s natural haircare is growing fast, anticipated at 9.7% CAGR into 2030.
3. Clinical and Scalp-Health Oils: Blends aimed at hair thinning, dandruff, or scalp issues, featuring natural actives like rosemary, peptides, or biotin, are growing
4. Digital-First & Custom Commerce: Online quizzes, AR try-ons, and direct e-commerce sales enable brands to establish relationships and offer tailored solutions.
5. Eco-Conscious Innovations: Zero-waste packaging, circular systems, post-consumer recycled materials, and boutiques built on ethical sourcing are some noticeable aspects.
6. Future Outlook
If you’re planning to start your natural hair oils brand, you should be aware of what the future holds for it!
- Men’s hair oil segment has predicted expansion into grooming for beards, scalp care, and anti-ageing hair solutions.
- Ingredient innovation expects more lab-blended, scientifically validated superoil complexes combining ancient herbs and bioscience.
- Tech-enabled personalisation includes virtual tools, and smart diagnostics will empower consumer customisation far beyond guesswork.
- Regulation & transparency, especially in markets like Europe, high standards will both challenge and uplift brands, building trust through clean, verifiable sourcing and certifications.
7. Key Takeaways for Brands
Here are some key takeaways that you, as a brand looking to start a hair oil business, should know!
| Strategy Area | Opportunity |
| Clean & Natural | Launch oils free of chemicals; use organic, cold‑pressed ingredients. |
| Eco & Ethical | Adopt sustainable sourcing, biodegradable packaging, and quantity transparency. |
| Personalisation | Offer custom solutions and digital tools to match hair types/concerns. |
| Targeted Positioning | Develop lines for men, textured hair, scalp care, and anti-hair-fall. |
| Omnichannel Reach | Combine offline trust with digital direct-to-consumer strategies. |
| Social Engagement | Use influencers, UGC, TikTok demos, and wellness campaigns. |
Conclusion
Natural hair oils are becoming more popular every day as people look for safe, healthy ways to care for their hair. With growing interest in clean beauty and traditional ingredients, this market is full of exciting opportunities.
Whether you’re a new brand or an established one, there’s plenty of room to grow by offering products that are natural, effective, and easy to use. By keeping up with trends and understanding what customers want, you can build strong connections and ensure long-term success.
FAQs
Q. Why are natural hair oils becoming so popular?
Ans. Natural hair oils are popular because they are gentle, chemical-free, and help improve hair health. Many people prefer natural products to avoid damage caused by synthetic ingredients.
Q. What are the most commonly used natural hair oils?
Ans. Some popular natural oils include coconut oil, argan oil, jojoba oil, amla oil, castor oil, and rosemary oil. Each has unique benefits for different hair types and concerns.
Q. Are natural hair oils suitable for all hair types?
Ans. Yes, but different oils work better for different hair types. For example, lightweight oils like argan or jojoba are great for fine hair, while heavier oils like castor or coconut work well for thick or curly hair.
Q. What are the latest trends in the natural hair oil market?
Ans. Key trends include the use of Ayurvedic and herbal ingredients, eco-friendly packaging, scalp-focused products, and customised oil blends based on hair type or concern.
Q. Are natural hair oils safe for kids or sensitive scalps?
Ans. Most natural oils are safe, but it’s always best to do a patch test first. Mild oils like coconut and almond are often used for children and sensitive skin.
