Himanshu Saini July 12, 2025
Thinking about starting your own hair serum brand? That’s a great idea! Hair serums are one of the most popular hair care products today. They help with frizz, shine, hair growth, and overall hair health, which is why people love them.
However, the problem is that the market is saturated with multiple brands out there. So, how do you make sure your product stands out and actually sells? Don’t worry, it’s 100% possible with the right product, clear branding, and smart marketing.
In this blog, we’ll show you how to start a hair serum brand step-by-step, some marketing tips to grow your brand, and some simple strategies that actually work in today’s market.
So, let’s get started and turn your idea into a real, successful business!
Step 1: Define Your Brand Clearly
Before you learn how to start a hair serum brand, you should have a clear idea of who you are as a brand and who you’re selling to. A strong brand identity helps people remember you and builds trust.
Ask yourself:
- What makes your hair serum different?
- Who is your ideal customer: young women, men with beards, or people with curly hair?
- What values do you want your brand to represent? (Natural, cruelty-free, luxury, budget-friendly?)
For example:
If your serum is made with organic ayurvedic ingredients, your brand could focus on natural beauty, wellness, and tradition. Your visuals, messaging, and packaging should reflect that.
Step 2: Develop a High-Quality Product
In a competitive market, product qualitby matters the most. If you want to launch a hair care product line and want people to buy it again, then you should focus on its quality.
But what actually makes a good hair serum?
- Lightweight texture (non-sticky, non-greasy)
- Natural and nourishing ingredients
- Pleasant fragrance
- Visible results (like smoothness or shine)
- Safe for daily use and all hair types
A Quick Tip:
Work with a trusted private label service manufacturer like Naturo & Orgo or contact a hair serum contract manufacturing service to get professionally formulated, tested, and high-performing serums customised to your brand.
H2: Step 3: Design Attractive Packaging
Since packaging is the first impression, your bottle and label need to catch the eye and should focus on eco-friendly packaging. For that, you should make sure that your design is:
- Clean and professional
- Easy to read (name, ingredients, benefits)
- Aligned with your brand style (natural, luxurious, minimal, bold)
- Instagrammable (people love to post pretty products!)
Step 4: Price it Right
Your price should match your target audience and product quality.
- If your serum has premium ingredients, position it as luxury.
- If it’s an everyday use product for all hair types, keep it affordable.
- Factor in your costs, profit margin, and competitor pricing.
Quick Tip: Start with introductory offers or combo packs to attract first-time buyers.
Step 5: Build a Strong Online Presence
In today’s world, online presence is everything. Even if you start your own hair serum brand and sell offline, people will check you out online first.
So, you should create:
- A clean, mobile-friendly website with product info and payment options
- Social media pages (Instagram, Facebook, YouTube, etc.)
- A business profile on Google for local visibility
Post regularly with:
- Tips on hair care
- Before & after videos
- Reviews and testimonials
- Behind-the-scenes content (like how it’s made or packed)
- Influencer shoutouts
Step 6: Use Influencer & Content Marketing
Since people trust real reviews and relatable influencers more than ads, you should consider the hair serum marketing strategies:
- Reach out to micro-influencers (1K to 50K followers) in beauty and wellness
- Send free samples in exchange for honest reviews
- Create video tutorials showing how to use your serum
- Repost customer stories or UGC (user-generated content)
This builds social proof and helps your brand look more authentic.
Step 7: Sell on the Right Platforms
To make sales from your private label hair serum, your product needs to be where your customers shop.
You can:
- Sell on your own website (use Shopify, Wix, or WooCommerce)
- List on e-commerce marketplaces like Amazon, Flipkart, or Nykaa
- Partner with salons or retail shops for in-store presence
- Offer COD & fast delivery because buyers love convenience
Make sure your product listings are clear, keyword-rich, and have high-quality photos so they can grab the attention of the target audience.
Step 8: Offer Samples & Trials
New brands often face one big challenge, which is trust. People may hesitate to spend money on something they haven’t tried.
You can solve this by offering:
- Small travel-size bottles
- Free samples with other orders
- First-time discounts
- Referral bonuses for loyal customers
Once someone tries and likes it, they’re more likely to buy the full-size version.
Step 9: Collect Reviews & Feedback
Reviews are gold in today’s market. They build trust, boost your SEO, and increase conversions. Hence, you should focus more on getting reviews!
For that:
- Ask happy customers to leave a review via email or WhatsApp
- Offer small rewards (like a discount on the next purchase)
- Feature reviews on your website and packaging
- Use video testimonials if possible
Step 10: Stay Consistent & Keep Innovating
Launching is just the beginning. Marketing is a long-term game, and thus, you need to be consistent in your efforts. For that, stay active on social media, keep running ads, engage with your community, and keep releasing fresh content.
As your brand grows, you should think about:
- Adding new variants (for curly hair, oily scalp, etc.)
- Launching combo kits (serum + shampoo)
- Creating festive gift boxes
- Expanding into other hair care or skincare products
Bonus: Use WhatsApp & Email Marketing
Once you start getting customers, don’t lose them! Use simple tools to stay in touch:
- Send order updates, new launches, and offers via WhatsApp
- Build an email list and send monthly newsletters
- Offer loyalty discounts to returning customers
Personal touches go a long way in building a loyal brand community.
Final Thoughts
Launching a hair serum brand is exciting but also competitive at times. The good news is, with the right product, clear branding, and smart hair serum packaging and labelling strategies, you can succeed and grow your own loyal customer base.
Hence, to start your own hair serum brand, you should focus on creating a high-quality serum, building trust through content and reviews, and connecting with your audience across platforms.
At Naturo & Orgo, we help new brands launch faster and smarter with our private label hair care manufacturing services. From custom formulas to packaging and low MOQs, we’ve got you covered.
FAQs
Q. How do I start my own hair serum brand?
Ans. To start a hair serum brand, you’ll need to choose a product formula, find a trusted manufacturer (like a private label partner), create your brand name and packaging, and then start marketing and selling your product online or offline.
Q. What is private label hair serum manufacturing?
Ans. Private label manufacturing means you sell a product made by another company under your own brand name. It’s a fast and affordable way to launch a hair serum without creating everything from scratch.
Q. How much does it cost to start a hair serum brand?
Ans. Startup costs vary depending on your order size, packaging, and marketing. With a private label partner like Naturo & Orgo, you can start with low minimum order quantities, often starting at just 300–500 units.
Q. Where can I sell my hair serum brand?
Ans. You can sell on your own website, through marketplaces like Amazon or Flipkart, on Instagram or WhatsApp, or even in salons and retail stores.
Q. How do I market a new hair serum brand online?
Ans. Use social media marketing, influencer collaborations, paid ads, content marketing (like blogs and reels), and email/WhatsApp campaigns to build awareness and drive sales.
