Himanshu Saini November 27, 2025
The hair colour market in 2025 is growing faster than ever. Today’s consumers aren’t colouring their hair just for fashion, so they’re doing it for confidence, grey coverage, makeovers, and self-expression. People now prefer shades that look natural, last long, and feel gentle on their hair.
This shift has opened a powerful opportunity for cosmetic brands, manufacturers, and private label startups.
But choosing shades isn’t about blindly following trends. The right palette must offer:
- consistent sales,
- suitability for multiple hair types,
- and high search demand.
With smart shade selection, brands can build stronger sales, repeat buyers, and long-term trust.
In this blog, we break down the most demanding hair colours of 2025, why they are bestsellers, and how brands can use this demand to scale quickly.
What Hair Colour Shades Are Currently Most Demanded Among Consumers?
Both Indian and global markets show clear winners—shades that stay in demand throughout the year:
1. Natural Black & Blue-Black
The foundation of every hair colour range. These shades offer excellent coverage, suit all hair textures, and bring consistent repeat customers.
2. Dark Brown & Chocolate Brown
Soft, natural-looking, and ideal for first-time users. Popular among both men and women.
3. Burgundy & Deep Wine
Rich, elegant tones loved for everyday styling, festive seasons, and weddings.
4. Caramel & Honey Brown
Youth-favourite shades offering a warm, sun-kissed look. Trending heavily in 2025.
Best-Selling Hair Colour Shades for Manufacturers
Manufacturers see clear ordering patterns across retail, salons, and e-commerce. The top-selling bulk shades include:
- Jet Black (1.0)
- Blue Black (2.0)
- Dark Brown (3.0)
- Medium Brown (4.0)
- Chocolate Brown
- Burgundy (3.16)
- Mahogany
- Golden Brown
- Caramel Brown
These colours offer safe, reliable production cycles and predictable demand.
Trending Hair Colours for Private Label Brands
Private label and D2C brands grow fastest when they launch trendy, eye-catching shades. In 2025, the top trending colours are:
1. Ash Brown & Ash Blonde
Cool-toned shades heavily influenced by Korean and European beauty trends.
2. Rose Gold & Peach Blonde
Soft, playful colours perfect for social media marketing and younger audiences.
3. Smokey Silver & Metallic Grey
Modern, bold shades that were once niche but are now widely accepted across salons.
Most Profitable Hair Colour Shades for Startups
Startups don’t need 20 shades to begin. What they need are high-demand, low-risk, high-repeat shades such as:
- Natural Black
- Dark Brown
- Medium Brown
- Burgundy
- Caramel Brown
These are affordable to produce, easy to market, and deliver strong repeat purchase rates.
Hair Colour Market Demand for New Brands
In 2025, customers expect more than colour but also, they expect care. New brands should focus on:
- Ammonia-free, gentle formulas
- Natural/herbal or oil-enriched blends
- Long-lasting crème colours
- Shades that suit naturally dark hair
- Easy-to-use home colouring kits
Starting with natural tones helps build trust before expanding into fashion shades.
Top Hair Colour Shades for Cosmetic Businesses
Cosmetic brands need a balanced portfolio catering to all user categories. The most versatile shades include:
- Jet Black
- Blue Black
- Dark Brown
- Medium Brown
- Light Brown
- Burgundy
- Mahogany
- Golden Brown
- Caramel Brown
- Ash Brown
This selection covers both everyday essentials and trending tones.
Hair Colours for Hair Care Brands
Hair care brands entering the colour segment should prioritise:
- Strong grey coverage
- Shades suitable for Indian hair texture
- Herbal or oil-infused formulas
- Low-fade technology
- Premium, attractive packaging
The most preferred shades for this category include natural blacks, browns, burgundy, and caramel tones.
Final Thoughts
Hair colour preferences in 2025 revolve around natural-looking tones, long-lasting formulas, and hair-friendly ingredients. For brands, manufacturers, and startups, choosing the right shades can be the difference between average sales and a bestselling product line.
Whether you’re building a hair colours brand or expanding your existing portfolio, these most demanding hair colours of 2025 will keep you ahead in a competitive market.
FAQs
Q1. Which hair colour shades are most in demand in 2025?
Ans. Natural Black, Blue-Black, Dark Brown, Chocolate Brown, Burgundy, and Caramel Brown top the list due to their universal appeal and high repeat purchases.
Q2. What are the best-selling shades for manufacturers?
Ans. Jet Black, Dark Brown, Medium Brown, Burgundy, and Golden Brown have the highest production volumes.
Q3. Which colours are trending for private label brands?
Ans. Ash Brown, Ash Blonde, Rose Gold, Peach Blonde, Smokey Silver, and Metallic Grey dominate digital and salon trends.
Q4. What are the most profitable shades for startups?
Ans. Natural Black, Dark Brown, Burgundy, and Caramel Brown offer low production costs and high market demand.
Q5. Can new brands enter the hair colour market without huge investment?
Ans. Yes. Many manufacturers offer private-label, low-MOQ solutions—ideal for new brands.
Q6. Which shades should cosmetic businesses include?
Ans. Natural Black, Blue-Black, multiple browns, Burgundy, Mahogany, Caramel, and Ash tones.
Q7. What do customers look for in 2025?
Ans. Ammonia-free formulas, herbal/oil-infused blends, long-lasting coverage, and shades suitable for Indian hair tones.
Q8. Are bold colours like silver and rose gold trending?
Ans. Yes. They remain popular among younger customers and help brands stand out visually.
Q9. How should new brands choose shades?
Ans. Begin with high-demand natural tones, then introduce trending colours once customer trust is established.
Q10. Do highlight-friendly shades sell well?
Ans. Absolutely. Caramel, Honey Brown, and Golden Blonde are top choices for streaks and balayage.
