Himanshu Saini July 28, 2025
Sunscreen is an everyday essential for many people. But today’s customers want more than just sun protection; they also care about the environment and how products are packaged.
Most sunscreen tubes and bottles are made from plastic, which often ends up in landfills or oceans. That’s why more people are choosing brands that use eco-friendly and reusable packaging.
If you’re a sunscreen brand, this is a great opportunity. By using sustainable and premium packaging, you can protect the planet and attract more customers at the same time.
In this blog, we’ll share simple and creative sunscreen packaging ideas that are:
- Good for the environment
- Beautiful and high-quality
- Easy for customers to use and love
Why Sustainable Sunscreen Packaging Matters?
Let’s start with a simple truth: Most sunscreen products come in plastic tubes and bottles that end up in landfills or oceans. Many of these plastics are non-recyclable or difficult to separate, making them harmful to wildlife and ecosystems.
Consumers today are more conscious of their choices. They’re actively choosing brands that align with their values of sustainability and responsibility.
By switching to sustainable custom packaging, you can:
- Reduce your environmental footprint
- Meet growing consumer demand
- Comply with eco-packaging regulations
- Build brand loyalty and trust
But eco-friendly doesn’t mean boring. With the right strategy, you can offer sunscreen packaging that is both sustainable and premium.
1. Use Recyclable Materials
One of the easiest steps toward sustainability is using packaging that can be easily recycled.
Common recyclable materials:
- Aluminum: Lightweight, rust-resistant, and 100% recyclable.
- Glass: Offers a premium look and is widely recycled.
- PET plastic (Recyclable #1): Clear and easy to recycle in most regions.
- HDPE plastic (Recyclable #2): Durable and recyclable.
Tip: Always label your sustainable sunscreen packaging clearly to tell customers how to recycle it. This encourages responsible disposal.
2. Switch to Refillable Sunscreen Packaging
Refillable packaging is a growing trend in sunscreen and skincare. Instead of throwing away an empty container, the user can refill it from a larger bulk container or pouch.
Here are some benefits of refillable packaging:
- Reduces single-use plastic
- Encourages repeat purchases
- Adds a luxury feel to your product
Airless refillable pumps and twist-up balm sticks are popular options. Some brands also offer return-and-refill programs, where customers send back used packaging to be cleaned and reused.
3. Choose Compostable or Biodegradable Tubes
If refills aren’t ideal for your product, consider biodegradable tubes made from materials like:
- Paperboard
- Bamboo
- PLA (plant-based plastic)
These materials break down naturally in compost or soil over time, making them perfect for eco-conscious customers. Biodegradable sunscreen tube packaging works well for solid sunscreen sticks and lip balms, especially for outdoor or travel-friendly ranges.
4. Opt for Minimalist, Low-Waste Design
Sometimes, less is more. Avoid over-packaging with unnecessary layers like plastic wrapping, boxes, and inserts. Instead, go for:
- Slim tubes or compact bottles
- Label-free designs (print directly on the bottle)
- Multi-use packaging (like jars that can be reused for storage)
This not only saves materials and reduces shipping weight but also gives your product a clean, modern look that many consumers love.
5. Try Ocean-Bound or Recycled Plastic (PCR)
If you’re not ready to ditch plastic completely, consider using PCR (post-consumer recycled plastic) or ocean-bound plastic. These are made from plastic waste that’s already been used or collected near coastlines, keeping it out of oceans.
Using recycled plastic shows your brand’s commitment to reducing plastic waste and gives your eco-friendly sunscreen packaging a story that resonates with eco-conscious shoppers.
6. Highlight Sustainable Features on the Label
Customers love knowing that they’re making a responsible choice. If your sunscreen packaging is eco-friendly, don’t keep it a secret!
Add clear messaging such as:
- “Made with 100% recycled materials”
- “Refillable container – keep and refill”
- “Biodegradable tube – compost after use”
Use icons, certifications (like FSC, ECOCERT, or the Mobius Loop), and QR codes that link to your sustainability practices. Being transparent builds credibility and consumer trust.
7. Explore Luxury Packaging That’s Still Sustainable
Many sunscreen products today are part of high-end skincare routines, so brands need packaging that feels premium.
You can still be eco-conscious while offering luxury:
- Use frosted glass bottles with bamboo caps
- Go for matte metal finishes on aluminum tubes
- Add refined embossing or UV spot printing instead of plastic decorations
- Choose sleeve-free designs or use recycled kraft paper boxes with minimal ink
This way, your product feels elegant in the hand while staying earth-friendly.
8. Offer Travel-Friendly, Reusable Containers
Many consumers want sunscreen in sizes they can take in their bag, car, or aeroplane carry-on. Offer small, reusable options like:
- Pocket-sized tins
- Mini pump bottles
- Twist-up sticks
Encourage customers to refill these travel sizes from your full-size products. This reduces waste and builds customer loyalty through repeat use.
9. Partner with Recycling or Refill Programs
Collaborate with eco-platforms like:
- Terracycle
- Loop
- Pact Collective
These organisations help brands and customers recycle hard-to-recycle items, including tubes, pumps, and caps. Some even offer store drop-off points or mail-back envelopes. This shows customers you’re committed to sustainability beyond just your product.
10. Educate Your Customers
Eco-friendly packaging is most effective when customers know what to do with it.
- Use your website and labels to explain how to refill, recycle, or compost your packaging.
- Share behind-the-scenes content on your sourcing and design process.
- Post recycling tips and tutorials on social media.
An informed customer is more likely to dispose of packaging properly and stay loyal to your brand.
Final Thoughts
In a crowded sunscreen market, sustainable sunscreen packaging helps your brand stand out. Consumers want products that not only protect their skin but also protect the planet.
By using eco-friendly materials, offering refills, minimising waste, and creating smart, stylish designs, you can meet this demand and build a sunscreen brand that people are proud to support.
The best part? You don’t have to sacrifice beauty or performance. With the right approach, your eco-friendly sunscreen packaging can be functional, luxurious, and responsible, all at once.
FAQs
Q. Why is sustainable packaging important for sunscreen products?
Ans. Sunscreen packaging often ends up as plastic waste in landfills or oceans. Sustainable packaging helps reduce environmental harm, meets growing consumer demand for eco-conscious products, and strengthens your brand image.
Q. Is refillable packaging a good option for sunscreen?
Ans. Yes! Refillable packaging reduces single-use plastic waste and encourages customers to come back and buy refills. It’s great for creating long-term brand loyalty and adds a premium feel to your product.
Q. How can I make my sunscreen packaging feel premium but still be eco-friendly?
Ans. Use materials like frosted glass, aluminium tubes, bamboo caps, or matte finishes. Avoid unnecessary plastic wrapping. Premium design can still be simple, clean, and sustainable.
Q. What is PCR plastic, and is it safe for skincare products?
Ans. PCR (Post-Consumer Recycled) plastic is made from recycled plastic materials. It’s safe, durable, and helps reduce your carbon footprint. Just make sure it’s certified for cosmetic use.
Q. Are there any regulations for sustainable sunscreen packaging?
Ans. Yes, many countries now have rules around packaging waste, recyclability, and environmental claims. You’ll need to make sure your packaging and labeling meet local standards and are safe for skincare.
