The past few years, the skincare industry has been experiencing a lot of growth. What was once a privilege has now become easily accessible to millions.
However, if you’re planning to break into the beauty industry, it may feel overwhelming—especially with so many product options, brand strategies, etc. Here’s where the private label skincare comes in.
Private label skincare basically refers to ready-made products manufactured by one company but sold under another brand’s name, allowing businesses to launch customised skincare without developing their own formulas.
In this guide, we’ll tell you everything about private label skincare: what it is, how it works, why it’s a smart option for new beauty entrepreneurs, and so on!
How Private Label Works?
Before we dive deep, let’s get to know how it actually works!
Private label skincare works by allowing you to sell products that are manufactured by a third-party company under your own brand name. Here’s how the process typically works:
1. Choose a Private Label Manufacturer: Start by finding a private label skin care manufacturers that offers private label services and already has product formulas and production capabilities.
2. Select Your Products: Next, pick your private label skincare products—like cleansers, moisturisers, serums, or masks—that the manufacturer already produces.
3. Brand the Products: Once you’ve chosen the products, you need to work on branding, including designing your logo and packaging, choosing product names and descriptions, and meeting any labelling regulations.
4. Place Your Order: After finalising product and branding choices, place a minimum order. They’ll produce the products and package them with your custom labels.
5. Sell Under Your Brand: After you receive the finished goods, sell them through your website, retail stores, or online marketplaces.
Who Should Consider Private Label Skincare?
Private label skincare is ideal for businesses looking to enter or expand in the beauty industry without spending too much on product development and manufacturing. Here’s who should consider it:
1. New Beauty Entrepreneurs: If you’re starting your first skincare brand and want a more affordable way to launch, you can use private labels to bring products to market.
2. Influencers or Content Creators: Beauty influencers with a good following can launch a product line by partnering with a private label manufacturer.
3. Salons, Spas, and Estheticians: Private label makes it easy for these professionals to offer products, increase profits, and build customer loyalty without running a lab.
4. E-commerce or Boutique Owners: Retailers can expand their branded skincare using private labels to become a unique brand.
5. Wellness and Lifestyle Brands: Companies in fitness, holistic health, or luxury wellness can use private label skincare to create a separate product line under their existing brand.
Benefits of Private Label Manufacturing
The benefits of private label manufacturing in skincare are numerous, especially for startups and small businesses, and these benefits are:
1. Faster Time to Market: Since products are pre-formulated and production-ready, you can launch your brand in a matter of weeks.
2. Lower Startup Costs: These labels save you the high costs of research, development, testing, and equipment and even offer low minimum order quantities (MOQs), making it affordable to start small.
3. Focus on Branding and Marketing: Since those companies handle development, you can focus your energy toward building your brand, growing your audience, and driving sales.
4. Access to Proven Formulas: Private label products are typically tested and safe and are often already compliant with industry regulations which ensure your success from the go.
5. Scalability: As your brand grows, you can scale your orders, expand your product line, or even create your own custom formulas.
6. Flexibility in Product Selection: Most manufacturers offer a wide range of product types, so you can build a collection that aligns with your brand.
Common Myths About Private Label Skincare
Although private label skincare has various benefits, it’s often misunderstood. Here, we’ll bust some common myths:
1. “Private label products are low quality.”
Truth: The best private label skin care manufacturers use high-quality ingredients and produce in FDA-registered or GMP-certified facilities.
2. “You can’t stand out with a private label.”
Truth: While the formulas are pre-made, your brand story, packaging, marketing, and customer experience are what make your products unique.
3. “Only big companies can afford it.”
Truth: Private label is actually ideal for small businesses and startups.
4. “Private label means no control.”
Truth: Although you can’t control the exact formula, you have full control over how the product is branded, priced, marketed, and positioned.
5. “Private label is the same as white label.”
Truth: They’re similar, but not identical. White label usually means a generic product sold under many brand names with no customisation, while private label often includes more flexibility—like custom branding, packaging, etc.
Private Label vs. Custom Formulation: What’s the Difference?
If you are launching your skincare brand, you would have to choose between private label and custom formulation. Here is a difference table to help you!
| Feature | Private Label | Custom Formulation |
| Product Development | Uses pre-made formulas | Products are developed from scratch |
| Time to Market | Fast (often weeks) | Longer (often 6–12 months or more) |
| Cost | Lower startup costs | Higher due to R&D, testing, and compliance |
| Customization | Limited (some tweaks may be possible) | Fully customizable—ingredients, texture, scent, etc. |
| Minimum Order Quantities | Lower (good for small-scale or test launches) | Higher MOQs required due to custom production |
| Control Over Formula | Minimal (formula is owned by manufacturer) | Full control and ownership of the formula |
| Best for | Startups, small brands, fast launches | Established brands, niche targeting, long-term IP |
Why Naturo & Orgo is a Trusted Private Label Partner?
Naturo & Orgo is a premier private label skincare partner in India that offers all-in-one solutions for beauty brands. Here’s why it is a trusted choice:
1. End-to-End Private Label Services
Naturo & Orgo provides a wide range of services, including product development, packaging design, and manufacturing. Our team collaborates closely with clients to create unique formulations and packaging.
2. State-of-the-Art Manufacturing Facilities
Naturo & Orgo’s fully automated plant utilises cutting-edge technology and quality control measures to deliver top-tier organic products.
3. Extensive Product Range
With over 3,000 formulations available, we offer diverse products, including skincare, hair care, body care, and more.
4. Commitment to Quality and Compliance
Naturo & Orgo adheres to Good Manufacturing Practices (GMP) and ISO standards, ensuring that every product is manufactured under strict safety and hygiene parameters.
5. Sustainable and Eco-Friendly Practices
Naturo & Orgo employs eco-friendly manufacturing practices. We source ingredients from ethical suppliers and utilise biodegradable packaging to contribute to a greener planet.
Conclusion
Private label skincare is an excellent choice for businesses and brands looking to launch their own brand without wasting money on production or manufacturing. It can help you create your unique brand and stand out in the competitive sector by giving you an edge.
So, if you are planning to start your brand, you can contact our private label skincare and ask for the samples to check out our services!
FAQs
Q. Can I sell private label skincare online?
Ans. Absolutely, many private label skincare brands launch via e-commerce platforms like Shopify, Amazon, and Etsy, or through their own websites.
Q. Is private label skincare safe?
Ans. Yes, private label skincare is safe as long as you work with reputable manufacturers. Many private label manufacturers follow strict quality and safety standards (like GMP and FDA regulations) and offer products that are tested and compliant.
Q. How long does it take to launch a private label skincare line?
Ans. Depending on the manufacturer and your readiness with branding, it can take anywhere from a few weeks to a few months.